The library
Every kit in the membership
36 core kits across Content, Inquiries and Retention, plus four seasonal campaign packs. Open any kit to see what it is for, what you get and which details you will fill in. Members open the full prompt workspace for $19/month (founding rate).
36 kits shown
ContentA week of social content from your services, real photos
Seven ready-to-edit captions for one week, each tied to a service you actually offer and matched to a photo you already have in your phone.
InquiriesAnswer "How much is a groom?" by size, coat and condition
A friendly reply to the 9 pm price question, built strictly from your own price list by size and coat, with one line on condition and one question that moves toward booking.
RetentionPre-book at pickup script
The 20-second lines for the handoff: offer the next groom while the dog is still fluffy, take a no gracefully, and never sound like a sales pitch.
- Content
A 15-second "a day in the van" Reel script
A timed script with on-screen text, a voiceover and a five-shot list you can film yourself in one working day, in the van or at the salon.
- Inquiries
New inquiry to booked reply
The reply that gets a new pet parent from "Do you have room for my dog?" to a booked slot: the three details you need, your new-client steps, and the confirmation line to send once they answer.
- Retention
8-10-12 week overdue rebook texts
Three texts for the regular who stretched the gap: a light one at 8 weeks, a plain one with two openings at 10, and a kind final one at 12 that leaves the door open.
- Content
Meet the groomer post using verified certifications
An introduction post for one groomer that names certifications exactly as they appear on the certificate, with a short bio version and headline options.
- Inquiries
Explain your mobile service area and arrival windows
A reply to "Do you come to my area, and when would you get here?" that states your towns, radius, travel fee and arrival window exactly as you run them, plus a paragraph you can reuse on your bio and Nextdoor.
- Retention
Slow-season waitlist and gap-fill message
A short text that offers real open days in a quiet week to the clients who asked to hear about them, with no discount invented and a line for when the days are gone.
- Content
Before/after caption pack for your real photos
Captions for the before-and-after pairs already sitting in your phone: what was done, how long it took, and nothing that shames the owner or promises anything about the dog.
- Inquiries
Follow up on an unanswered inquiry
A single, friendly follow-up to a pet parent who asked about a groom and went quiet, sent once, only where you clearly have permission to message them.
- Retention
Optional dog birthday greeting
A short, happy birthday note to the dog, sent to a pet parent who agreed to hear from the shop. Nothing to buy, nothing to book.
- Content
A first-groom FAQ: drop-off, pickup, vaccines
Eight practical questions and answers for a new client's first groom: booking, what to send ahead, drop-off, timing, pickup and your deposit policy, stated exactly as you run them.
- Inquiries
Answer availability and waitlist questions
A quick, accurate reply to "When can you fit us in?" built only from the openings you type in, with your consent-based waitlist offered exactly as you run it.
- Retention
Client anniversary appreciation message
A thank-you for the dog who has been coming to you for a year, two years or longer: pure appreciation, nothing to buy, nothing to book.
- Content
A local community introduction post
A neighbor-to-neighbor introduction that places your shop or van in its part of town, written for a Facebook group, Nextdoor or your Google Business Profile.
- Inquiries
Explain your late, no-show and deposit policy
A kind, unambiguous message that quotes your late, no-show and deposit policy word for word and fits the moment: before a first groom, answering a question, after a late arrival, or after a no-show.
- Retention
Consent-based waitlist: a cancellation opened up
The text for the morning a slot opens: who it suits, how to claim it, how long it is held, and a fair rule so the first reply gets it.
- Content
Turn one grooming topic into five content formats
Take one thing you explain at pickup every week and get a feed caption, a carousel, a Reel script, a story sequence and a short local update, all from the same true points.
- Inquiries
Handle a request for a discount
A gracious reply to "Can you do it for less?" that reflects your actual stance on discounts, mentions a real maintenance rate only if you have one, and never apologizes for your prices.
- Retention
Mobile arrival-window confirmation
The four texts of a van day: the day-before confirmation with the arrival window, the "on my way", the "running behind", and the one for when nobody answers the door.
- Content
Explain a service (de-shed, bath in between) without promises
A clear, process-only post about one service on your menu: what the appointment includes, how long it takes, what it costs, and which coats you offer it for, with no claim about what it does for the dog.
- Inquiries
Explain your gift-card options
A clear reply about how gift cards work at your shop, using only the terms you enter: amounts, how to buy, delivery, what they cover, expiration and how the recipient books.
- Retention
Neutral request for honest feedback
Ask every pet parent for honest feedback the same way after a groom. No sorting by how happy they seemed, no reward, no steering toward a public review.
- Content
Explain how to book
A step-by-step booking explainer in four formats, using every channel you actually answer, the hours you answer it, and what a new client needs to send before the first groom.
- Inquiries
The matted dog / shave-down conversation
The words for the hardest conversation of the week: the coat is matted, the kind option is a shave-down, the pet parent wanted the fluffy cut, and anything about the skin goes to the vet.
- Retention
A simple thank-you message
A sincere thank-you to a pet parent for choosing your shop, with nothing to buy, no review ask and no tip jar.
- Content
A monthly editorial calendar with slow-season slots
A month of post slots by week and weekday, each with a topic, format, pillar and call to action, built around your services, your real shop dates and whether the month is slow or full.
- Inquiries
Respond to a public review
A measured public reply to a positive, mixed or negative review that thanks the reviewer, never argues about a haircut, never names the dog's coat condition, and offers a private conversation.
- Retention
Reintroduce the shop to a dormant, opted-in audience
A gentle hello to the pet parents you have not written to since last year: who the shop is now, what has truly changed, and the easiest possible way to say no thanks.
- Content
Announce a new salon, van or service area
A factual announcement for a new location, a new van, a new service area or new hours, in versions for Instagram, a local group, your Google Business Profile and a text to opted-in regulars.
- Inquiries
Reply to messages after hours
A saved reply for the 9 pm text that says when you will answer, how to book without waiting, and that anything about a dog's health goes to the vet, not to the groomer's phone.
- Retention
Holiday rush booking campaign
The December push, in the right order: a text to regulars first, then a caption, a local post and an email, all built on your real booking window, your real capacity and your last groom date before the holidays.
- Retention
Price increase letter
A plain, respectful note that says the new prices, the date they start, and why, in a way that a regular can read without feeling blamed for the cost of shampoo.
- Retention
Ask for a no-show fee or deposit without the awkward part
The text and the phone script for the money conversation: ask a new client for the deposit, apply the no-show fee the client already agreed to, or ask for a deposit before the next booking, all without scolding.
- Retention
"Not a good fit" client release script
The kind, final script for ending a client relationship: the dog whose needs are beyond your setup, the client who keeps not showing, or the person you cannot work with. Firm, private, no label on the dog.