Rebook texts and slow-season messages for dog groomers
A grooming calendar is a cycle, not a funnel. The same dogs come back every four to eight weeks, and the shop's whole year depends on whether they come back on schedule or drift to ten weeks, then fourteen, then a matted coat in June. The 4-week client becoming a 10-week client is the quiet leak most groomers feel in January.
These kits write the messages that keep the cycle turning: the 20-second pre-book line at pickup, the overdue texts at 8, 10 and 12 weeks with a stop rule, the gap-fill text for a quiet week, the waitlist alert when a cancellation opens, and the December push that fills the holiday rush from the dogs already in your book. Every text is sent from your booking app, only to clients who agreed to hear from you.
What the retention kits cover
Rebooking comes first: the pre-book at pickup script for the desk, the door or the driveway, the three overdue rebook texts with one ask each, and the slow-season gap-fill message that offers real open days to the people who asked to hear about them. The consent-based waitlist kit fills a cancellation the same day. For the van, the arrival-window confirmation says the window, the on-my-way habit and what you need ready.
The rest cover the year. An optional dog birthday greeting and a client anniversary message, both short and both optional. A neutral request for honest feedback and a simple thank-you. A reintroduction for the opted-in clients you have not seen since last year. The holiday rush booking campaign that opens December early. A price increase letter with the old and new numbers side by side. And two kits for the moments nobody enjoys: asking for a no-show fee or deposit without the awkward part, and the "not a good fit" client release script.
Consent before anything is sent
Every text kit here asks the same first question: did this client agree to receive texts from the shop? If the answer is "not sure", the draft comes back with a do-not-send note. GroomerKit never sends anything. The words go into your booking app, the app sends them to the list you chose, and the opt-out line stays on every version.
The dog's name goes first in every text and comes from your booking app's merge field, not from anything stored here. No client name, phone or address is ever typed into a kit.
A schedule, not a nag
The rebook cadence in these kits is your recommendation, stated as a recommendation: "we suggest every 6 weeks." No text says the coat will suffer, no text counts the weeks out loud at a client who stretched, and no sequence goes past the third message. Overdue dogs are overdue, never lost, and the last text always leaves the door open.
Where to begin
If you do one thing this week, run the pre-book at pickup script and put the sticky-note version on the dash. Then pull the list of dogs past your cadence from your booking app and run the overdue texts. The slow-season and holiday kits can wait for their season; the profile remembers your details until then.
