Founding price: $19/month until November 30
Join nowPractical marketing for independent grooming salons.
Clear ideas, useful examples, and step-by-step guides for your shop’s next marketing move.
Convert · Worked Example
Gift card questions tend to pick up before the holidays. Make four decisions once (format, terms, where to buy, how to redeem), then one saved text is ready for most gift card questions.
November 13, 2026 · 6 min read
Convert · Playbook
The van is in the driveway and the house is dark. Here are the three texts to send next, in order, built on the policy your client already agreed to.
November 4, 2026 · 9 min read
Retain · Playbook
Write four plain lines: the deposit and what it comes off, the cancellation notice you need, the grace period and what happens after it, and the no-show fee. Put the same lines on your booking page, your intake form and your confirmation text. Then, when something goes wrong, text the policy once, exactly as written, and offer the next step.
November 1, 2026 · 5 min read
Retain · Playbook
Set a cadence per coat and say it at every pickup as your recommendation. Offer the next appointment while the dog is still fluffy, with the same weekday and time, and take a no gracefully. For the client who stretched, send three short texts at 8, 10 and 12 weeks, one ask each, the dog's name first, and then stop.
November 1, 2026 · 4 min read
Convert · Field Notes
Reply in the same channel with a price or range from your own list for the size and coat you can tell, one sentence on how condition changes it, one sentence that the final price is confirmed when you see the coat, and one question: size, breed, last groom date or a photo. Never invent a number and never comment on the dog's skin.
November 1, 2026 · 4 min read
Convert · Playbook
State the service area as towns or a radius with the travel fee and where it starts, and put the same paragraph on your booking page, your bio and Nextdoor. Give arrival times as a window, never a clock time, and text 20 minutes before you arrive. At the driveway, the handoff is three lines: what you need ready, how long the groom takes, and when you will text that the dog is done.
November 1, 2026 · 5 min read
The foundations, written to come back to.
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