January for dog groomers: a schedule, not a resolution
December was a wall and January is a field. The calendar that had no room on the 22nd has Tuesday and Wednesday mornings open through the month, the regulars who stretched in the fall are now at ten weeks, and a lot of new puppies arrived in town over the holidays. This pack is for those eight quiet weeks.
Its ten prompts work the slow season on purpose: the January pre-book text to regulars who are due, the new year schedule and any price update stated once, the every-6-weeks rebook plan post, open-slot posts for the quiet weeks, the holiday puppy's first groom post, two Reels from your own clips, the January replies, and a year-ahead calendar. No "new year, new dog", no discount, no promise that the month will fill.
Pace the plan to your real gaps
Start with which weekdays are actually open in January and how many regulars are past your cadence. The planning kit paces its eight-week timeline to those two facts, places any price change at least two weeks before its date, and leaves a mid-season week for the overdue texts. If you leave something blank, the plan marks it [CONFIRM] so you come back to it.
The cadence is your recommendation
Every kit in this pack takes your rebook cadence, four, six or eight weeks or "it depends on the coat", and states it as the shop's recommendation. No post or text says what the schedule does for the coat, no reminder counts the weeks out loud at a client who stretched, and the pre-book text names the dog first and asks one question.
The price update, if you have one, is a fact with a date: the old price, the new price, when it starts. The email kit states it once in its own short paragraph, with no apology and no explanation you did not supply.
Holiday puppies and the first de-shed question
The puppy post describes your puppy intro groom as the steps you listed and your own requirements, such as rabies proof and a minimum age, stated as your policy. It makes no claim about how the puppy will feel or take to grooming later. The January replies kit does the same for the first "do you do de-shedding?" question: the service as steps and a price, whether it suits a particular dog decided on the day with the coat in front of you, and any skin question sent to the vet.
What the pack includes
A plan and three captions, two Reels built from your own clips, the schedule-and-thanks email, the January pre-book text for your booking app, the reply set for New Year's week availability, the pet parent thinking about switching groomers, and the de-shed question, and a one-page example that gathers everything with a worked example for a fictional shop.
