Black Friday for dog groomers, without the discount
Black Friday at a grooming shop is not a sale. The week before Christmas will be full whether or not you post anything, and a discount on a December groom gives away the one week you could have sold at full price. What the weekend is good for is two things: gift cards, and getting your regulars to book December now instead of texting on the 18th.
This pack gives you ten prompts for that job. A gift card announcement for your own photo, the "book your December groom now" text to regulars who agreed to hear from you, a short gift card email, a three-day Story sequence, a Small Business Saturday post for the neighborhood, a Cyber Monday e-gift post, and the reply to "are you doing a Black Friday deal?" that answers plainly without inventing one. Amounts, dates and terms stay in your hands.
Gift cards, stated plainly
A gift card from your shop is a prepaid amount toward your grooming services, on the terms you confirm. The kits describe it only that way. They never say the recipient's dog needs a groom, never promise a date, and never say a card does not expire unless you typed that in. Before anything is printed or posted, have your own advisor check your terms against your state's gift card rules.
December is a capacity problem
The text to regulars is the most useful piece in the pack and the one to send first. It names the dog, says December is open for booking, gives your last groom date before the holidays, and asks one question. It goes from your booking app to clients who agreed to texts. The add-on bundle kit offers a bath in between as a service with a price, not as a discount, and the holiday schedule kit publishes your last booking date so nobody is surprised on the 20th.
What you get for the weekend
A plan comes first, built on your real December capacity. Then three captions: the gift card announcement, the Small Business Saturday local post and the Cyber Monday e-gift card post. Two Reel scripts for your own clips, a gift card email, the text to regulars, the reply script for "are you doing a deal?", and a one-page example that gathers the pieces into a brief with a worked example for a fictional shop.
This pack or the Christmas pack?
This one covers Thanksgiving week through Cyber Monday: the first gift card push and the December pre-booking. The Christmas gifting pack carries the rest of the season, from the gift-a-groom post to the holiday closure notice. Use this one first if you use both.
