Retain
GroomerKit Journal
Staying in touch, inviting people back, reconnecting and client referrals.
In this section
Retain · Playbook
How should a dog groomer write a no-show, late and deposit policy, and how should it be texted?
Write four plain lines: the deposit and what it comes off, the cancellation notice you need, the grace period and what happens after it, and the no-show fee. Put the same lines on your booking page, your intake form and your confirmation text. Then, when something goes wrong, text the policy once, exactly as written, and offer the next step.
November 1, 2026 · 5 min read
Retain · Playbook
How do you keep grooming clients on a 4, 6 or 8 week schedule without nagging?
Set a cadence per coat and say it at every pickup as your recommendation. Offer the next appointment while the dog is still fluffy, with the same weekday and time, and take a no gracefully. For the client who stretched, send three short texts at 8, 10 and 12 weeks, one ask each, the dog's name first, and then stop.
November 1, 2026 · 4 min read
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